Zara clothing company Essay Example | Topics and Well Written Essays - 4000 words

Zara clothing company - Essay Example Zara remains the most competitive fast fashion company globally, the latest profit forecasts amounting to $3billion dollars as Burberry following suit at a total of $2.5billion. Further, the study reveals on the sole managerial and production strategies liable to the company’s current position in the fashion industry. The company’s competitive and innovative strategies denote the key to success despite the challenges that the company meets from close competitors, for example, H&M, Burberry, and Armani. ... The report establishes the macro and micro elements of evaluating progress in Zara and the appropriate steps to measure and ascertain the future outcomes. Zara remains the most competitive fast fashion company globally, the latest profit forecasts amounting to $3billion dollars as Burberry following suit at a total of $2.5billion. Further, the study reveals on the sole managerial and production strategies liable to the company’s current position in the fashion industry. The company’s competitive and innovative strategies denote the key to success despite the challenges that the company meets from close competitors, for example, H&M, Burberry, and Armani. The recommendations serve as strategic approaches that are viable to recuperate the company’s dwindling strategies in the internal and external environments. The report stipulates the adaptive characteristics that seem appropriate in resolving Zara’s challenges in order to achieve goals and objectives, and curb the craving threat of competitors and other market variables. The conclusions reveal the process upon which Zara amassed strategies and dominated a competitive edge. Further, an evaluation of the tactics reveals a number of prevailing loopholes in the product mix that may affect the company’s long-range plans and objectives. Introduction The Spanish fashion company Founded in the year 1975 remains to be the most competitive fashion company in production of affordable clothing for the female and male youthful genders. The founder, Amancio Ortega established the company with the intentions of diversifying investments throughout the Spanish nation, to ensure an effective to the youthful clients (Temporal, 2011, p.56).

The Business Environment of Secret Garden Party Essay

The Business Environment of Secret Garden Party - Essay Example The researcher states that Secret Garden Party (SGP) is an art and music festival that is held annually in the last week of July. The program is conducted in Abbots Ripton, which is near Huntingdon, Cambridge shire. Fred Fellowes is the man who established this alternative music festival program. In its inception or inaugural in the year 2004, 1,000 visitors attended the program from one stage. In the year 2013, the program was conducted in ten stages, and the audience numbered more than 32,000 people. The organization follows the motto of ‘principle of participation’ in expanding the scope of its programs. The brand development process of Secret Garden Party can be explained using Aaker’s brand categorization model. Considering the research work of Aaker, it can be said that Secret Garden party categorized its service offering in terms of vividness, subject diversity and the wide range of entertainment options. According to Aaker, firms can develop super-category in the mind of customers by adding niche quotient in the positioning statement. The study explains that the Secret Garden Party applied the categorization model through; establishing separate brand positioning by engaging the wide range of performances, action camps, the variety of performers and art installations. In this section, the research will analyze Secret Garden Party’s external environment with the help of applicable PESTLE factors, competitor analysis, and Porter’s five forces; while its internal environment will be analyzed with the help of SWOT analysis.